Tag: digital-marketing
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What Do GDPR and Cookies Have to Do with You?
Picture this. You are sitting in the carline, scrolling through your favorite parenting blog, when suddenly a pop-up asks if you are okay with cookies. And no, not the chocolate chip ones your kid begged for last night. We are talking about digital cookies, the kind websites use to track your online activity. Honestly, if…
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Why Your Kid’s Obscure Obsession (and Your Side Hustle) Actually Matter: A Look at The Long Tail by Chris Anderson
Ever wonder why your kid can be obsessed with something totally random, like vintage He-Man merch or (in my son’s case) sheep stuffies and still find entire websites, YouTube channels, and shops dedicated to it? Welcome to the world of The Long Tail. https://hansatoystore.com/categories/Stuffed-Sheep In his book, The Long Tail, author Chris Anderson explains how…